A 6-week 1-2-1 sprint for technical founders in San Diego who've been putting off the part where they talk to people about it.
Most technical founders know exactly what they built. They can't explain it to anyone who matters. And when they do try, they can't keep it up.
One more feature before you tell anyone. Then another. The codebase grows. The user list doesn't.
You know the product better than anyone. The moment someone outside tech asks about it, you either over-explain or shut down.
You open LinkedIn, stare at the blank box, close the tab. Every week. You have plenty to say. You just don't know how to start or what's worth saying.
You've never asked a stranger if they'd pay for it. That conversation feels harder than building the thing.
Consistency is the whole game. One post every six weeks is not a presence. It's noise. And without structure, the next one never comes.
Investors back founders they've watched think out loud. You haven't said a word publicly. They don't know you exist.
The best product doesn't win. The most visible one does. You can't close customers you've never spoken to. You can't raise from investors who've never heard your name.
Sound like you?
Developer or technical co-founder with a product in progress
You open LinkedIn, stare at the blank box, and close the tab
You've posted before but couldn't keep it up. Consistency is the problem, not the idea
You want customers or investors but haven't started those conversations
You work better with structure and someone in your corner pushing you forward
Based in or near San Diego and can show up in person
// not for: people who already show up consistently · established speakers · done-for-you marketing
Founders who get visible don't just feel better about themselves. Their business moves differently.
A clear, public presence means people know what you do. Referrals happen before you ask for them.
Investors back founders they've watched think out loud. Being vocal is proof you can sell. It opens doors.
Talking publicly gets you signal faster than any survey. You'll hear what people actually care about.
Co-founders, early hires, collaborators — they want to work with someone they've already seen in action.
The first post is the hardest. The first video is the hardest. Six weeks of reps builds a habit — not a performance.
If you don't narrate your own journey, someone else will get there first. Or no one will.
Most founders avoid video because they've never done it with someone watching. We record in the workshop. No script, no re-takes, no waiting until you feel ready. You leave with real footage and the knowledge that you've already done the thing you were avoiding.
We'll work out your ICP together, not as a theoretical exercise, but so you know exactly who to reach out to and what to say when you do. From there, the pitch writes itself.
No marketing jargon. No funnels. Just the tools that actually move the needle when you're one person trying to get your first ten customers.
90 minutes each. We build your content together in the room, improve it on the spot, and post it before you leave. Every workshop has one output. No homework.
Define your ICP in the room. Deliver your founder story out loud, 60 seconds, no notes. Write, refine, and publish your first post before you leave.
Optimise your profile so the right people land somewhere worth visiting. Cover TOFU, MOFU and BOFU content. Leave with three posts written, refined and published using proven templates.
Pitch your product to a non-technical person. Speak in your customer's pain points, not your features. Write your product story and why you're solving this problem.
How to script without sounding scripted. Camera presence, pacing and editing that works. You record, we improve it together, and it goes live before you leave.
Why direct outreach beats broadcasting every time. You write and send your first real DMs to customers, collaborators or investors. Done in the room.
Private pitch coaching followed by a recorded investor pitch. You build a 6-slide story pitch designed for 8 minutes and leave with a recording ready to use.
You find a real pitch event together and register before the workshop ends. The reps don't stop at week six.
90 minutes each. San Diego co-working space. Fast, focused, and you leave with something finished and posted.
Message any time. A pitch opportunity comes up, a question needs answering, you hit a wall. You're not waiting a week.
"What do I post?" is answered before you leave week one. Post structures, pitch formats and outreach scripts you keep forever.
Curated tools to help you create content faster and stay consistent. Plus exclusive access and special offers on the ones worth paying for.
Your on-camera workshop is recorded. Keep it for content, for pitching, or just as proof you did it.
On everything you produce. Not cheerleading. Actual notes on what to change and why, applied in the room.
One founder. Showed up consistently on social media. Here's what happened.
Edmund came in with a product and no traction. He was building, not selling. He got direct feedback on his pricing model and TikTok strategy. The room pushed him to keep selling instead of keep tweaking. He listened and moved fast.
In under 30 days he had his first paying customers, a growing audience, and proof that the product worked — with zero funding and one video hitting 90K views.
// Edmund Dao · @64blit on TikTok ↗No promises of views, followers, or sales. You will do the work. That part is on you.
// san diego · 6 weeks · limited spots
// two-minute application. We'll arrange a call from there.